TikTok Shop fees: viral volume with a sober margin
Commission is only the start — creator cuts, live discounts and returns decide whether volume is profitable. Model a mid-range commission in the calculator, add ads/creator costs as…
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Selling online, with clearer numbers
Fees, returns, ads, ops, and Fee Watch notes for UK marketplace sellers.
Multi-channel pricing without selling yourself into a loss
One SKU, three platforms, three fee stacks. If you copy-paste the same price everywhere, someone is subsidising someone else. Set a minimum viable price per channel with break-even,…
Read guideeBay vs Amazon: which fee stack leaves more profit?
Sellers often pick a platform by vibes — “Amazon has the buyers” or “eBay is cheaper.” The take-home number rarely matches either slogan. Start with the same product…
Read guideReturns can erase your “best platform” win
Fee comparisons assume the sale sticks. Fashion and electronics often don’t. Set an honest return rate in the calculator — rankings that look great at 0% returns can…
Read guideWhen Shopify beats eBay, Etsy, and Amazon
Shopify fees look tiny per checkout. Marketplaces tax the sale but supply demand. Own-store wins when you can acquire buyers cheaply enough that Stripe/Shopify processing beats marketplace final…
Read guideHow promoted listings quietly wipe your margin
If your margin before ads is thin, promoted listings can buy unprofitable volume. Stress-test ads % in the marketplace calculator, then try a higher price + ads in…
Read guideeBay vs Etsy for UK makers: fees are only half the story
Makers often default to Etsy and ignore eBay — or the reverse. Listing fees, audience fit, and ads change the winner. Run the handmade preset in the calculator,…
Read guideDepop vs Vinted: pick the fee stack that matches your returns
Private Vinted can look free. Depop processing looks tiny — until returns and boosts show up. Compare both with the fashion preset and an honest return rate. Then…
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