UK fee comparison
eBay vs Amazon Fees UK
Same product on eBay business vs Amazon FBM/FBA — see who leaves more take-home after fees, VAT, ads and returns.
Updated August 2026 · Fee assumptions
Open eBay business, Amazon FBM and Amazon FBA together. Keep price and cost identical. Change only FBA fulfilment and return rate.
Worked example
Same £45 / £14 SKU: eBay business often beats Amazon FBA once fulfilment is £4–£6 — until Amazon conversion justifies the cut.
At a glance
| Channel | Fee stack | Watch-outs |
|---|---|---|
| eBay business | FVF + order + regulatory | Promoted %, returns |
| Amazon FBM | ~Referral % | You fulfil |
| Amazon FBA | Referral + fulfilment | Storage, returns processing |
Frequently asked questions
Who has lower fees: eBay or Amazon UK?
eBay business fees are often lower than Amazon’s referral + FBA stack, but Amazon FBM can compete by category. Private eBay is usually cheapest on fees.
Should I sell on both?
Many UK sellers do. Set a minimum viable price per channel.
Does FBA change the answer?
Almost always. Paste Amazon’s fulfilment quote.
More UK fee guides
Cross-check the platforms you sell on — then open the calculator with the same product.