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Compare UK marketplace fees — what you keep

Live multi-platform take-home on one product — not a static fee table. Rank eBay, Amazon FBA/FBM, Vinted, Depop, Etsy and more after fees, ads, VAT and returns.

Private eBay? Pair this ranker with the eBay buyer protection fee calculator UK. Local shippers: try the Facebook Marketplace fee calculator UK.

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Presets
Advanced: ads, returns, VAT
Platforms

UK fee estimates for comparison only. Categories, promotions, VAT, ads, and returns can change the real number.

How to use the advanced tools

Fees are only the start. Ads, returns, and VAT decide whether a “cheap” platform still pays.

01

Model real drag

Add promoted listing % and return rate so the ranking matches what you actually keep.

02

Price from the floor up

Use break-even to set a minimum price per platform before you draft the listing.

03

Stress-test A vs B

Compare a higher price with ads against a quieter organic listing — then share the link.

Which UK marketplace has the lowest selling fees?

Private eBay and private Vinted often charge £0 platform fee on many categories. Depop usually takes payment processing instead of the old 10% selling fee. Business marketplaces (eBay business, Amazon) take a larger cut — always model your cost and return rate, not just the headline fee.

eBay vs Amazon fees UK on the same SKU

Use the live compare tool above with one price and cost. Toggle FBM vs FBA (paste a real fulfilment quote). eBay private can win on fees; Amazon may win on volume — contribution decides.

Vinted vs eBay fees for fashion sellers

Both can look “free” for private fashion. Postage mistakes and returns flip the ranking. Run both in the tool with your real return rate.

How to compare marketplace fees with ads and returns

Open Advanced on the form: set ads % and return rate, then sort by profit or margin. A channel that looks cheapest on fees can lose after promoted listings and returns.

Break-even price by platform

Use the Break-even tab to set a minimum price per platform before you draft the listing.

Worked example — £45 clothes SKU (illustrative)

£45 price · cost £14 · postage charged £3.99 · postage cost £2.95 · 0% ads · 5% returns. Private eBay looks cheapest on fees, but the buyer may still pay via the eBay buyer protection fee calculator UK — that fee is not taken from your payout. Confirm live rates in the ranker above.

Illustrative ranking only — run your SKU in the tool for numbers.

PlatformApprox platform feesExpected take-homeNotes
eBay private£0Highest on fees aloneBuyer protection is buyer-side
Vinted private£0Similar fee stackFashion fit; model bumps/returns
DepopProcessing onlyMidNot the old 10%
eBay businessFVF + order + regulatoryLower than privateCategory band matters
Amazon FBMReferralLowerNo FBA quote
Amazon FBAReferral + fulfilmentOften lowestPaste live size-band quote

On private eBay rows, buyer checkout uses the eBay buyer protection fee calculator UK — separate from seller take-home.

eBay seller take-home calculator · Amazon FBA calculator · Facebook Marketplace fee calculator UK · Vinted calculator

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Compare marketplace fees — FAQs

How do I compare marketplace fees UK?

Enter one selling price and product cost, then rank eBay, Amazon, Vinted, Depop, Etsy and the rest by take-home after fees. Add ads %, return rate and VAT so the ranking matches what you keep.

Is eBay or Amazon cheaper for UK sellers?

Private eBay is often cheaper on platform fees (£0 on most categories). Amazon adds referral plus FBA fulfilment. Run the same SKU here with a real FBA quote before you choose.

Which marketplace has the lowest fees in the UK?

Private eBay and private Vinted often charge £0 seller platform fee. Depop is payment processing only. Business marketplaces take more — always include your return rate.

Next steps

Read platform fee guides, or grab tools that keep your numbers tidy.

UK fee guides hub Browse guides See tools

High-intent UK fee guides

Landing pages built around searches like “eBay fees UK” and “Amazon FBA calculator” — each links back into this tool.

Calculator FAQs

How much are eBay fees in the UK in 2026?

Private UK sellers pay £0 final value, per-order and regulatory fees on most non-motors domestic sales. Business sellers pay a category final value fee on item + postage + taxes, plus £0.30 (orders £10 or less) or £0.40 (over £10) and 0.35% regulatory. Business rates are exclusive of VAT.

How do I calculate the eBay buyer protection fee UK?

On UK private listings the buyer pays £0.10 plus 7%, 4% and 2% bands on the item price (postage excluded). Use the free eBay buyer protection fee calculator — the fee does not come out of the seller’s payout.

How do I calculate Amazon FBA fees in the UK?

Add Amazon’s referral fee (often about 7–15% by category) plus your size-band fulfilment quote, then model returns. Paste the fulfilment figure into the Amazon FBA fees calculator and compare against FBM and eBay.

Is there a free Vinted fee calculator?

Yes — open the Vinted fee calculator UK. Private and Pro fashion sales are usually £0 seller platform fee; you still model cost, postage and returns.

Which UK marketplace has the lowest selling fees?

Private eBay and private Vinted often charge £0 platform fee. Depop charges payment processing instead of the old 10% selling fee. Business marketplaces take a larger cut — always compare with your cost and return rate.

Is the What Profit marketplace fee calculator free?

Yes. No account is required. Pick a platform calculator for eBay, Amazon FBA, Etsy, Depop, Vinted, Shopify, TikTok Shop, Facebook Marketplace or Whatnot — or compare all platforms on one SKU.

Does the calculator include VAT?

Yes. Toggle VAT on platform fees for a typical UK business seller, and optionally remit sales VAT from the sale total. Confirm live HMRC and platform rules with an accountant.