Ads drag
Promoted Listings Fees UK
Promoted listings can buy volume that loses money. Model ads % against margin before you boost.
Updated August 2026 · Fee assumptions
Never judge a platform’s “cheap fees” with ads off if you actually promote. Put the ads % in, then decide.
Worked example
Try £45 sale, £22 cost, 10% ads, 8% returns on eBay business — then raise price £5 and compare in the A/B tab.
Frequently asked questions
How much do promoted listings cost in the UK?
Rates vary by platform and bid. Treat ads as a percentage of sale in the calculator.
When do ads wipe profit?
When margin before ads is thinner than the ads %. A 10% promoted rate on an 8% margin is a loss engine.
More UK fee guides
Cross-check the platforms you sell on — then open the calculator with the same product.