Own store vs marketplace
Shopify vs eBay Fees UK
Shopify looks cheapest per sale until you price the ads that replace eBay traffic.
Updated August 2026 · Fee assumptions
Use the calculator’s A/B tab. Scenario A = eBay business. Scenario B = Shopify with a realistic ads %. Monthly Shopify subscription is extra — add it mentally if volume is low.
Worked example
A/B: eBay business fees vs Shopify + 15% ads. If the store only wins below fantasy ROAS, keep eBay for discovery.
Frequently asked questions
Is Shopify cheaper than eBay UK?
Card fees usually beat eBay business FVF — but eBay supplies demand. Model store ad % honestly.
When should I move off eBay?
When repeat buyers can cover traffic cost and still beat marketplace take-home.
More UK fee guides
Cross-check the platforms you sell on — then open the calculator with the same product.