Guides & news
Fees, returns, ads, ops, and Fee Watch notes for UK marketplace sellers.
One SKU, three platforms, three fee stacks. If you copy-paste the same price everywhere, someone is subsidising someone else. Set a minimum viable price per channel with break-even,…
Read guideBad photos raise returns and lower conversion. Both destroy contribution. Natural light, honest colour, size references, and a clean background beat most paid presets. Budget time, not gear…
Read guideYou charged £3.99 postage and spent £4.40. That is a fee you invented for yourself. Weigh a finished pack, buy labels in batches, and enter real shipping cost…
Read guideThis is not tax advice — talk to an accountant — but the calculator toggles exist for a reason. VAT on platform fees is common for UK VAT-registered…
Read guideSlow replies raise cancellations and returns. Both are fee-like costs. Set response templates for “where is my order”, sizing, and defects. Offer partial refunds when they cost less…
Read guidePromising next-day when you post twice a week trains refunds. Pick a service level you can hit 95% of the time, charge for it honestly, and mirror the…
Read guideOfficial fee pages mix percentages, fixed fees, category exceptions, and promotion programmes. Translate every line into: % of sale, fixed per order, fulfilment, ads, and what happens on…
Read guidePick one channel, ten SKUs, and a fee model you understand. Use the seller checklist, run every SKU through the calculator, and refuse to scale losers. Week 1:…
Read guideFBA is a fulfilment product, not a personality trait. Paste the quote, model returns, then decide. Use break-even in the calculator so slow movers do not strand cash…
Read guideCommission is only the start — creator cuts, live discounts and returns decide whether volume is profitable. Model a mid-range commission in the calculator, add ads/creator costs as…
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