What Profit

Whatnot Fee Calculator UK

Quick answer

UK model: 6.67% commission on the item price, plus 2.42% + £0.25 processing on the order total. Toggle VAT on fees for the typical non-reclaimable case. Coins & Money can be 4% — confirm on Whatnot’s fee page.

Jump to the calculator · Read the fee guide

Whatnot fee calculator UK

Whatnot UK live selling typically combines:

  • 6.67% commission on the final item price (Coins & Money can be 4% — confirm on Whatnot’s fee page).
  • Payment processing of 2.42% of the order total + £0.25 (item + shipping).
  • VAT on fees for many UK sellers who cannot reclaim it — leave the toggle on unless you reclaim.

Worked example: £45 + £3.99 postage

Commission on £45 ≈ £3.00. Processing on £48.99 ≈ £1.44. Combined fees ≈ £4.44 before VAT-on-fees. Add product cost and postage cost to see real take-home — live hype does not pay the label.

Whatnot vs eBay

Private eBay is often cheaper on fees alone. Whatnot can win on auction energy and niche audiences. Compare with the eBay seller calculator on the same cost basis before you build show inventory.

How to use every field

These fields are the same idea on every platform calculator — only the fee stack behind the scenes changes.

  • Selling price — what the buyer pays for the item (before postage).
  • Product cost — what you paid for the item, including packaging materials if you want them in the number.
  • Shipping charged — postage the buyer pays you. Marketplace fees often apply to item + postage.
  • Your shipping cost — the label you actually buy. Charging £3.99 and spending £4.40 is a fee you invent for yourself.
  • Ads % — promoted listings, boosts, Meta ads or TikTok spend as a share of the sale. Leave 0 if you never promote.
  • Return rate — expected % of sales that come back. Fashion often needs 8–15%; electronics less.
  • VAT on platform fees — turn on if you cannot reclaim VAT on marketplace fees (typical for many private / non-VAT sellers).

Same SKU on another platform?

This page only models Whatnot Fee Calculator UK. To rank eBay, Amazon, Depop, Vinted and the rest on one product, open the compare marketplace fees UK tool.

Other platform calculators

  • eBay fees — Private £0 or business FVF — seller take-home after ads and returns.
  • Vinted — Fee calculator for private and Pro — usually £0 to sell fashion.
  • Amazon FBA / FBM — Amazon FBA fees and FBM referral — paste your fulfilment quote.
  • Depop — Processing fees — not the old 10%.
  • Etsy — Listing, transaction and payment processing.
  • eBay buyer protection — What the buyer pays on a UK private listing.
  • Facebook Marketplace — Local £0 vs ~10% shipped checkout.
  • Shopify — Card fees plus the ads that bring the sale.
  • TikTok Shop — 9% commission with ads and returns.

Decision aid only. Category rates, promotions and programme terms change — confirm live rates on the platform before you scale stock.