UK fee comparison
Amazon vs Etsy Fees UK
Handmade on Etsy vs catalogue demand on Amazon. Referral + FBA is a different sport from listing + transaction fees.
Updated August 2026 · Fee assumptions
Keep price and cost identical. Change only Amazon fulfilment and Etsy ads %. Audience fit still matters — fees set the floor, not the brand.
Worked example
Handmade £55 / £18: Etsy often beats Amazon FBA once fulfilment is £4–£6; Amazon FBM can sit closer if you fulfil yourself.
Frequently asked questions
Is Amazon cheaper than Etsy for UK sellers?
Amazon FBM can compete on referral alone. FBA usually costs more once fulfilment and returns land. Etsy stacks listing + transaction + processing. Run the same SKU.
Can I sell the same handmade item on both?
Yes — protect a floor price per channel so Amazon conversion does not train a loss-making price.
More UK fee guides
Cross-check the platforms you sell on — then open the calculator with the same product.