UK fee comparison
eBay vs Amazon Fees UK
Same product on eBay business vs Amazon FBM/FBA — see who leaves more take-home after fees, VAT, ads and returns.
Updated August 2026 · Fee assumptions
Open eBay business, Amazon FBM and Amazon FBA together. Keep price and cost identical. Change only FBA fulfilment and return rate. Private eBay listings also shift buyer checkout via the eBay buyer protection fee calculator UK — seller take-home stays separate.
Worked example
Same £45 / £14 SKU: eBay business often beats Amazon FBA once fulfilment is £4–£6 — until Amazon conversion justifies the cut.
At a glance
| Channel | Fee stack | Watch-outs |
|---|---|---|
| eBay business | FVF + order + regulatory | Promoted %, returns |
| Amazon FBM | ~Referral % | You fulfil |
| Amazon FBA | Referral + fulfilment | Storage, returns processing |
Frequently asked questions
Who has lower fees: eBay or Amazon UK?
eBay business fees are often lower than Amazon’s referral + FBA stack, but Amazon FBM can compete by category. Private eBay is usually cheapest on fees.
Should I sell on both?
Many UK sellers do. Set a minimum viable price per channel.
Does FBA change the answer?
Almost always. Paste Amazon’s fulfilment quote.
More UK fee guides
Cross-check the platforms you sell on — then open the calculator with the same product.