Shopify vs Etsy Fees UK

Use the calculator’s A/B tab. Scenario A = Etsy with ads % if you run Etsy ads. Scenario B = Shopify with a realistic ROAS. Monthly Shopify subscription is extra — add it mentally if volume is low.

Worked example

Handmade £55 / £18: Shopify wins on fees alone; add 12–18% ads and Etsy often wins until you have email repeats.

At a glance