Seller launch checklist

1. Legal & basics

Decide sole trader vs limited company (accountant if unsure) Separate business bank / pot for sales income Know whether VAT registration applies to you Draft returns / delivery promises you can actually keep

2. Photos & listing assets

Shoot with honest colour and a clean background Add size / scale references where it reduces returns Read product photos that sell

3. Pricing

Know true product + packing cost per SKU Run each launch SKU through the fee calculator Set break-even price per platform before listing Decide max ads % that still leaves contribution

4. Listing

Pick one primary channel for the first 30 days Write titles/descriptions that match the photos Start with limited stock until conversion is proven

5. Shipping

Weigh a finished pack and price postage honestly Choose a carrier SLA you can hit 95% of the time Read packaging & postage leaks

6. After-sale

Prepare reply templates for “where is my order” and returns Ask for reviews only after a clean delivery Pick accounting software from the tools directory